Archive for the ‘Marketing Strategies’ Category

Landing Pages

February 18, 2009 in Marketing Strategies | Comments (0)

Landing Pages

A landing page is just a page you control, (in any form of media) that you send traffic to.  You can use your host or another host.

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General Online Marketing Strategy

February 17, 2009 in Marketing Strategies | Comments (0)

Understand Basic Flow
All of the models that I analyzed boiled down to something in this list, and in this order

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Initial Article Marketing Strategy

in Marketing Strategies | Comments (0)

This is my Initial Article Marketing Strategy. It is a strategy used for pomoting just about anything, but I am going to use it for clickbank products. This is not set in stone, only a rough guide to help me focus on daily tasks towards the end goal of making a sale.

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Effective Tag Lines and Slogans

February 15, 2009 in Marketing Strategies | Comments (0)

What is a Tag Line?

A tag line, also called a marketing slogan is essentially a phrase that does not change (often) and is designed to brand your image. Here are some examples:

“You’re not fully clean, unless you’re zestfully clean”
“You’re in good hands with Allstate”
“Behold the power of Cheese”
“Reach out and touch someone”
“Flick my Bic”
“Wassup?!”
“The King of Beers”
“Calgon, take me away”
“Please don’t squeeze the Charmin”
“It’s shake and bake and I helped!”
“Fosters – Australian for beer”
“We bring good things to life”

What is your tag line or slogan that your customers remember you by?

An effective tag line or slogan should:

stand the test of time
not use a catchy phrase or buzzword
be brief
have phonetic harmony
explain your USP
get into the subconcious of your targets

Simple Business Plan

December 2, 2008 in Marketing Strategies | Comments (0)

I have learned the hard way that without a clear direction, it won’t matter how good you are at optimizing pages for the search engines, or what cool things you do with code.   These (SEO, Coding Skill) are not the things that matter.

As a result, here is my simple business plan (my first post).  This simple business plan will be a ever evolving model and is only made as a guide to help me focus, not the final answer in what I’ll do each day to succeed.  You may use this as a model for your business plan, however I would appreciate a link back to my site.

My Simple Business Plan

Mission Statement

I will consistently provide value and demonstrated experience in order to build my online reputation and attract customers who seek my consulting services. I will provide these customers with a way and reason to contact me for consulting projects related to search engine marketing, my passion.

Consulting Service I Provide

Technology consulting related to all aspects of online sales and marketing will be the core of my consulting with the subcategories of:

  • Technology
  • Traffic Generation
  • Conversion
  • Training

Contact me for help with your web marketing project at http://fraze.biz