WARNING: Adwords Keyword Tool Settings

August 14, 2009 in Marketing Research | Comments (0)

So – you think you know a bit about keyword research eh?

If you are selling kids meals – should you call it:

meals for kids
kids meals
happy meals
happy meal
meal happy
….

Exactly what do your customers search for?

Typically you do research like this

Open the https://adwords.google.com/select/KeywordToolExternal, paste a few words that are similar to what you sell, then sort through the large list that the tool spews out.

Almost all Internet Marketers know this step.

Lets pretend that SEO and keyword research is easy

Open the https://adwords.google.com/select/KeywordToolExternal, again, and make sure that you have the main words by using the “use synonyms” and “Suggested Terms” features of the Adwords Keyword Tool.

Lets assume that the following list is our possible words:

adwords-keyword-tool-default

Redo the search again, this time without synonyms and focus on the following settings

adwords-keyword-tool-no-suggestions

SEO & Keyword Research is Easy, Right?

All you have to do now is go Generate a Domain that matches one of the phrases with the most traffic: happymeal.com, happy-meal.com, or mealhappy.com, meal-happy.com

Right?

Wrong! Change the Match type to “Exact” and watch what happens

:

adwords-keyword-tool-exact

Holy gross error in calculations Batman!

If you buy “meal happy” variant of a domain name, you won’t get any traffic – end of discussion.

Conclusion:

The google keywords tool tracks searches from all forms of a phrase, in both forward and reverse and lumps them into one “volume” count.

However, if you check the rankings on the variations of the keyword, you know that proper keyword order is important. “meal happy” and “happy meal” return different search results.

This is why you should Hire an Expert Marketer – you will be prevented from making gross errors in judgement with common tools that “everyone else” uses (beware of anyone that claims SEO is easy)!