General Online Marketing Strategy

February 17, 2009 in Marketing Strategies | Comments (0)

Understand Basic Flow
All of the models that I analyzed boiled down to something in this list, and in this order

1. Traffic (Presell/Educate)
2. Website (Your Platform)
3. Call to Action (Persuade/Convince/Offer)
4. Monetize

Below is a more detailed breakdown of this picture. I will use this list to sort and categorize my own notes, it is not all inclusive, only what I have found so far while studying and preparing my marketing notes.

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1. Traffic
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Traffic is broken up into several categories. Each of these is a skill to master by itself.

Traffic: Service
Applications/Widgets
Service
Database
Traffic: Piggyback
Ebay
Traffic: Content
Article Directories
Youtube
Podcast
Organic SEO
Power Point
PDF Directories
Reviews
Images
Ebooks
Traffic: Endorsements
Affiliations
JV Mail List
JV Partnerships
Sponsorship
Vendor Recommendations
Celebrity Endorsement
Business Listing
Upsells
Traffic: Paid
Press Release
Classified Ads
Banner Ads
Text Links
PPC
Affiliates
Traffic: Expertise
Book Author
Forum Posting
Signature Lines
Expert Answers
Newsgroups
Biography
Interviews
Traffic: Socialization
Twitter
Socialization
Social Bookmarking
Traffic: Misc
Directories
Surveys
Contests
Giveaways

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2. Website
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Hosting
domain name
hosting account
free alternatives
Function
design around “call to action”
Conversion
picture of you
picture of product
grammar
call to action
social proof
contact information
copywriting layout
copywriting techniques
testing
targeted
flows into sale
directed clicks
benefit for action
Design
professional
matches target
accessible
seo friendly
logical
Coding
wordpress
DIY
Presell
Viral Ebook
Customer Education
Reputation Control
Customer Service

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3. Call to Action
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Form Mail
Phone Call
Chat Session
Ecommerce Sale
Affiliate Click
News letter Signup
RSS Feeds

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4. Monetize
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products
advertising
services
upsell
followup
backend product
customer rewards
membership
congratulations
training
customer relations